The companion Blog
Real strategies, real breakdowns — from the team managing ₹10Cr+ in Meta & Google ad spend.
The Meta Ads Lead Gen Blueprint That Gets ₹100 CPL or Less
Most businesses waste ₹10,000+ before getting a single lead. Here's the exact campaign structure we use to consistently hit sub-₹120 cost-per-lead for our clients across industries.
Why Your Google Ads Are Burning Money (And How to Fix It in 48h)
Broad match keywords, no negative keyword list, no conversion tracking — the three silent killers of Google Ads ROI. Here's the audit checklist our team runs on every new account.
The 3-Layer Meta Retargeting Funnel Every Brand Needs
Cold audiences are expensive. Your warm audience is sitting there, ready to convert — you're just not talking to them right. Here's the exact 3-layer funnel architecture we deploy for every e-commerce client.
Google Performance Max vs Search: When to Use Each
Performance Max is not a replacement for Search campaigns — it's a complement. We've managed both for dozens of clients and here's our decision framework for when to use each.
The 4-Part Ad Copy Formula That Works on Both Meta and Google
After writing thousands of ads, we've distilled everything into a 4-part formula: Hook → Problem → Solution → Proof. See exactly how we apply it with real examples from our client campaigns.